How to Write a Tease

It's 4:40 p.m. Your show is on in twenty minutes. You need to be in the booth, ready for five live reporters, and there's suddenly breaking news. How will you write the ten teases you have in the show? Teases feel like a burden. But when they're written correctly, they're an effective way to make... Continue Reading →

How to Write a Study

You would think studies are dry and dull, but they can add a lot of spice to a show. They're essentially bite-size mysteries. You offer a problem and a potential solution in 25-30 seconds. They're timely and offer actionable information. The best part is that they're easy to write if you approach them correctly. Sentence... Continue Reading →

Write Cool. Heat It Up Later.

Writing coaches like to fill your head with quotes about Hemingway that likely are not true, such as "Write drunk. Edit sober." Did he say that? I don't know. It seems like good advice for most kinds of writing. You want to spew something onto the page and clean it up later. Another one is... Continue Reading →

Write. Wait. Rewrite.

One of the most important lessons I learned about writing happened years before I became a writer. I was working at a pizza shop in college. An entourage of businesspeople flew into Michigan to tour our shop's daily operations. The visitors were interested in opening a similar pizza shop in Japan. One of the visitors... Continue Reading →

Never Pound the Pavement

Here's the scenario. You're at the bar, watching the Cubs play. Your friend arrives late. You ask what took so long. He says he couldn't find an Uber, so he pounded the pavement instead. What? What does that even mean? Is your friend beating the concrete with a mallet? This is what goes through a... Continue Reading →

Attribute Everything

People who watch the news are unforgiving. And the people who are the focus of a news story can be litigious. You can get in trouble incorrectly attributing statements, facts, quotes, and images. If you're writing about science, economics, social justice, or crime, you want to correctly attribute the information you receive. People who are... Continue Reading →

A Christmas Story Deadline

For me, Christmas officially ends each year with the last scene in A Christmas Story. The parents are sitting by the Christmas tree, enjoying a drink, as the snow flutters down through the window. It's that calming last breath of Christmas before TBS dumps six episodes of Big Bang Theory on us. Television news producers... Continue Reading →

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