Brendan Knapp’s Portfolio

MEDIA CONSULTANCY

HermesPR

I help the public relations firm strategize broadcast outreach for clients, pitch journalists, copyedit materials, and write content.

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SEO COPYWRITING

PLUS QA

I collaborate with the CEO and marketing director of this mid-sized quality assurance company to develop content. I have written website copy, tech and accessibility guides, case studies, and a one-sheet circulated in the Nike ecosystem.

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BRAND COPYWRITING

Sparkling Ice

I write bursts of brand-focused content for the international beverage company. My work includes social media copy, paid ad copy, flavor descriptors, promotional copy, and B2B content provided to resellers.

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VIDEO EDITING

Marketing, Creative, and Journalism

I ideate, write, and edit promo and creative content for clients and Not Another Kid Movie, and I’ve written and edited news for broadcast and social.

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OWNED MEDIA

Not Another Kid Movie

I created Not Another Kid Movie as a guide for parents who want more from family movie night. I write and program the site, publish a twice-monthly newsletter, develop SEO-driven features and guides, and occasionally produce video. The audience has grown to more than 1,000 daily visitors, with hundreds more subscribing by email.

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TECH & SCIENCE JOURNALISM

BGR

I write about emerging technology, consumer tech, and science for BGR, translating new research and technical developments into stories for a broad audience. Recent topics include experimental batteries, cloud seeding drones, and solar-powered vehicles.

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SCIENCE JOURNALISM

New Scientist

I pitched New Scientist a story about a professional slug hunter whose discovery could have worldwide implications. After several interviews, it became a two-page Q&A in the magazine.

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ESSAY WRITING

Business Insider

I write personal essays about family and parenting.

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FEATURE WRITING

Parents

I interviewed experts on surveillance, child development, and postpartum depression to write about the impact of baby monitors on my family.

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FEATURE WRITING

Rotten Tomatoes

I wrote a listicle for Star Wars Day about the best references in other films.

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SEO FEATURE WRITING

/Film

I write SEO content about films and television, including an ongoing ambassador project focused on the best family films.

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REVIEW WRITING

Inverse

I played through the infamously buggy video game “Cyberpunk 2077” to report on its quality after a year of updates. My work included contact with the game publisher’s PR team.

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BOOK WRITING

Television News Writing Textbook

I self-published a textbook that helps students and professionals take the next step in television news writing.

NEWS RELEASE WRITING

opnr

I wrote news releases for a startup that connected bands with concert promoters. Samples available upon request.

Brendan Knapp is a Portland-based writer, content strategist, and former television news producer. After nearly 20 years in broadcast journalism, he pivoted to freelance work in advertising, marketing, communications, and digital journalism. His work has appeared in BGR, New Scientist, U.S. News & World Report, Business Insider, Parents, and Rotten Tomatoes, while his client work ranges from ad copy and B2B content to media strategy and video editing. He also created Not Another Kid Movie, a family-film website and newsletter for parents who want to win family movie night.

When he is not working, Brendan likes to conjure up stories for his young daughters, stream horror classics, watch Detroit’s big four sports teams, and taste the latest food trucks and craft beers of Portland, Oregon.

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